Smart systems.Sharp operators. Built around your work.

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Senior fractional, project, and AI coaching work for small teams adopting AI. Built around your team, your tools, and the human in the loop.


Fractional Support

Fractional support means part-time, embedded help — a senior teammate on call for the hours you need and out of the way the rest. Pick a single lane below or stack them together for broader coverage.

Every engagement starts with a short scoping conversation that becomes a kind of mini job description: which lane (or lanes), the hours and rhythm, the deliverables you should expect, and a price set against scope, time, and budget. Calibrated expectations up front, then a relationship that adjusts as the work evolves — month-to-month after the initial ramp.

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Chief Agent Officer

Ownership of your AI tools and agent stack. Strategy, builds, oversight, ongoing tuning.

Best fit

When you want AI doing real work but don't have a senior leader to run it.

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Operations / Admin

The ops work that needs senior judgment: workflow design, vendor wrangling, documentation, handoffs.

Best fit

Solo founders and small teams who need a steady hand without a full FTE.

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Marketing / Creative

Content systems, social, newsletter, video, visual design — the production AND the strategy behind it.

Best fit

When you have brand instincts but lack the bandwidth to ship.

Every fractional engagement also delivers something less visible but more durable: your operational context, codified. As we work together, your workflows, decisions, and institutional knowledge get translated into clean documentation and the kind of structured context that AI tools can actually use. In a moment where context is the most valuable thing your organization has, getting it captured well isn't optional.

Project-Based Work

Project work covers anything that can be scoped, quoted, and delivered on a defined timeline. A new website, ongoing website support, a custom program or piece of software, an automation workflow, a system audit and roadmap, even a single newsletter setup. Scope and price get set up front; the shape of the engagement is tailored to what the project actually needs.

Most projects run anywhere from a few days to a few months depending on complexity. You get progress check-ins along the way, outputs that are inspectable and yours to own, and documentation that makes the next person who touches the work productive on day one.

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Website work

Marketing sites, portfolios, custom CMSes — new builds, rebuilds, or ongoing support for what you already run. Old-school WordPress and Squarespace through new-school Next.js + Supabase + Claude-powered CMSes (this site is one).

Best fit

When you need a new site, a refresh, or steady hands on an existing one.

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AI automations

Workflows that use modern AI models. Slack agents, document processors, intake systems, scheduled summarizers. Inspectable and editable, not black boxes.

Best fit

When a workflow you keep doing by hand should be running on its own.

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Systems audits & roadmaps

A clear-eyed read of how your operation runs today, written up with what's broken, what's missing, and what to do next. Outputs you can take to your team or hand to a contractor.

Best fit

When something feels broken or slow and you can't quite name what's wrong.

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Dashboards & data intelligence

Custom reporting against the data you already have. Get the metrics that move your decisions, not the vanity numbers.

Best fit

When you have data but no clear view of what it means or what to do about it.

The card examples above are the most common project types, but the actual range is wider. Some clients come with a thing to build; others need a system audited, a workflow tightened, a piece of existing software extended, or steady hands on a site they already have. Tell me what you're trying to accomplish — quotes and scopes are tailored to your real needs, not slotted into pre-defined packages.

AI Coaching & Upskilling

Want to get yourself or your team productive with AI? I teach the way I work. One-on-one for individuals; cohort or workshop formats for teams. We focus on shipping real work, not chasing the hype cycle.

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Individual coaching

Weekly or biweekly sessions. We work on your actual projects, build the habit of pairing with AI, and stand up the systems that compound.

Best fit

When you want a steady partner while you build AI skills into your actual work.

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Team cohort

A small group inside your org. Mixed lecture, hands-on, and project review. Comes with a shared workspace, prompt libraries, and a curriculum tailored to your stack.

Best fit

When the whole team needs to ramp up at once with a curriculum tailored to your stack.

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Targeted workshops

Half-day or full-day sessions on a specific topic: prompting fundamentals, automation patterns, Codification for the AI era.

Best fit

When you need to cover a specific topic deeply and fast, with everyone in the room.

AI coaching isn't only about prompts and tools. The bigger payoff is learning to reframe how you think about your own work in this new paradigm — what to delegate, what to keep human, how to design systems that get more done with the same hours.

I call it thinking meta: building work systems that improve themselves, instead of optimizing every individual task by hand. The way AI changes how work gets done is structural, not incremental — and the coaching is about meeting that change with the right mental models, not just better prompts.

Capabilities

Three pillars: skills across the production stack, experience running operations end-to-end, and accessibility inside whatever tools your team already uses.

Accessible where you work

Accessible where you work

The work happens in Slack, where decisions actually get made. Quick questions, shared brainstorms, live problem-solving — directly inside the channels your team already uses. Email, text, and scheduled calls work too. The point is removing friction between thinking and doing.

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Let's talk

Whether you've got a specific project in mind, want to explore fractional support, or are just curious about what AI could do for your team — drop a note below.

The first conversation is free and there's no pitch, just a real conversation about your work. Expect a reply within a couple of business days.

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